Charles J. Arrigo

Finding the brand voice for a startup.

WE MAKE CHANGE

"From London's busy streets to Tanzania's tallest peaks."


During this past year, I was given the opportunity to help unite young people around the world who wanted to make change.


Whether it was London millennials inspired to end homelessness on their city streets. Or a youth base in Tanzania looking to jump start education in their local community.


My mission as a copywriter was to inspire these individuals into signing up and taking action with UK startup, We Make Change.


The challenge that existed, was advertising a change the world platform that had yet to be tested. There were no photos of change made, or past project testimonials celebrating the success of the We Make Change platform.


We were selling hope.


And, that is exactly what we did…


Through the use of uplifting and inspiring copy, I created writing content that focused on the “good” of issues, and what can happen when individuals choose to “make change”.


The result?


- An increase in daily Twitter engagement by 1,254% in the first seven days 

-A 417% increase in Twitter followers from 961 to 5,000, and a 608% growth in followers on Instagram

-As well as the building of a global online volunteer community that went from 0 to 1,000 in 10 weeks


Together, our We Make Change team helped volunteers go on and make change with Greater London organizations, such as BEAM, Restless Development, Code Your Future, BIRDSONG, and UpRising.


WE GIVE YOU THE POWER.


Copywriting… And a copywriter doing graphic design.

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#MAKECHANGENOW



Uniting our generation to solve the most pressing issues of our time. A movement to change the world.


A campaign created by We Make Change CEO and founder, James Sancto.



Draw larger audiences, with inspiring communications.


Your mission is too important. Your services are too vital.

Request marketing today: charleyarrigo@gmail.com

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JAWS…


Shark finners are diminishing our shark populations worldwide. The ability to leverage pop culture for good⁠—helps bring overlooked causes to the mainstream.

IT ONLY TAKES ONE

The We Make Change platform was built on the idea that anyone, anywhere, at any time, can make the change they want to see.

THE OLD MAN AND HIS PLEA


What if Ernest Hemingway rewrote his famous novel at sea in 2019? "They were as old as erosions in a fishless desert. Everything… Plastic."

A COFFEE APOCALYPSE

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No more millennial coffee shops? A foolproof way to bring climate awareness to young audiences.

THERE IS NO PLANET B


The #MakeChangeNow campaign called for imagery that drew attention to causes in creative fashion – while promoting traffic to wemakechange.org.


SOCIAL MEDIA:

Short-form copywriting


Nepal 🇳🇵 becomes first country to double its wild tiger population.


🐅

🐅🐅

🐅🐅🐅🐅

🐅🐅🐅🐅🐅🐅🐅🐅

🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅


Kids skipping school for climate change – rivals Bueller's landmark skip of 1986.


Designed for homeless kids, by homeless kids.


🥛 + 🍫 = 💯


🇩🇰 + 🥫 + 🌧️ = 💯


Bye, bye advertisementshello shelter directions.


Helping the homelessfor free.


New shoes and ice pops 😀


Buy a shoe, save our sea?


Sacrificing comfort for creationis the life of an artist.


From London to Tanzania, from Sydney to Kazakhstan.


Girls in Tech