WE MAKE CHANGE
"From London's busy streets to Tanzania's tallest peaks."
During this past year, I was given the opportunity to help unite young people around the world who wanted to make change.
Whether it was London millennials inspired to end homelessness on their city streets. Or a youth base in Tanzania looking to jump start education in their local community.
My mission as a copywriter was to inspire these individuals into signing up and taking action with UK startup, We Make Change.
The challenge that existed, was advertising a change the world platform that had yet to be tested. There were no photos of change made, or past project testimonials celebrating the success of the We Make Change platform.
We were selling hope.
And, that is exactly what we did…
Through the use of uplifting and inspiring copy, I created writing content that focused on the “good” of issues, and what can happen when individuals choose to “make change”.
- An increase in daily Twitter engagement by 1,254% in the first seven days
-A 417% increase in Twitter followers from 961 to 5,000, and a 608% growth in followers on Instagram
-As well as the building of a global online volunteer community that went from 0 to 1,000 in 10 weeks
Together, our We Make Change team helped volunteers go on and make change with Greater London organizations, such as BEAM, Restless Development, Code Your Future, BIRDSONG, and UpRising.