WE MAKE CHANGE
"From London's busy streets to Tanzania's tallest peaks."
Today, young people around the world are determined to support the causes they care about.
Whether it's London millennials inspired to end homelessness. Or a youth base in Tanzania determined to tackle sustainable development. These individuals have the skills to make change happen, but lack the means to make that change a reality.
My mission as a copywriter was to answer their call. To inspire young people into signing up and taking action with UK startup, We Make Change.
The challenge that existed, was marketing a change the world platform that had yet to be tested. There were no photos of change made, or past project testimonials celebrating the success of the We Make Change platform.
We were selling hope.
And, that is exactly what we did…
Through the use of uplifting and inspiring copy, I created writing content that focused on the “good” of issues, and what can happen when individuals choose to “make change”.
- An increase in daily Twitter engagement by 1,254% in the first seven days
-A 417% increase in Twitter followers from 961 to 5,000, and a 608% growth in followers on Instagram
-As well as the building of a global online volunteer community that went from 0 to 1,000 in 10 weeks
Together, our We Make Change team helped volunteers go on and make change with Greater London organizations, such as BEAM, Restless Development, Code Your Future, BIRDSONG, and UpRising.