Charley Arrigo

Careers In Nonprofits

On a $0 budget, I grew a LinkedIn platform from 12,000 unengaged followers

—to a community of 54,000.

the social struggle.

Award-winning nonprofit staffing agency, Careers In Nonprofits, was struggling to engage their nonprofit audience over social. Needing to humanize their services—they were searching for the missing ingredient to bring their services to larger audiences.


That ingredient laid in a coffee cup.

Tapping into symbolism—I started by growing brand awareness around an unexpected ingredient. (☝️GIF work I created for the brand)

"I want a mug!"

Since their founding, buzz had been brewing around a signature Careers In Nonprofits promotional item.

The question was: “how could buzz around a mug, be used to build its brand equity?”


My first goal was to write emotionally-driven brand copy promoting the brand hashtag: #ILoveMyJob🧡

Engagement grew—inspiring me to humanize this strategy into


(more #ILoveMyJob🧡 GIF creations)

#ILoveMyJob🧡 stories.

6 stories. 43,570 LinkedIn impressions.

$0 ad spend.

Thematically designed—

Instagram rebrand

Social engagement.

The goal was not to inform, but to inspire.

Dream Builder

blog branding.

(As content creator: I branded the articles as “Dream Builder”, wrote SEO friendly headlines and questions, and assisted recruiters with verbal clarity in their writing)

Meaningful social media writing.

Writing deeply on social media while striving to make content marketing meaningful—enables a target audience to open their heart to your service.

Branding the content is essential.


Brand content

strategy example.

Goal: Communicate Brand Benefits

+ Differentiation

Strategy: David vs. Goliath—Identify your Goliath (Big Staffing Firms) + Show Contrast and Benefits of Smaller, Targeted Niche-Services

Thank you for taking the time out

of your day to view my work.

If you believe I can bring more value to

your organization—get in touch:

Hope to chat soon,