Careers In Nonprofits is a leader in nonprofit staffing.​ But they were struggling to connect with their audience across their marketing touch points.

 

Brand distinction was one of the challenges. Careers In Nonprofits needed to focus on finding an identity that separated them from corporate giants.

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The I 🧡 My Job concept came to mind as a possible solution after its popularity boomed when coffee mugs with the slogan were handed out by our founder at Careers In Nonprofits talent workshops.

 

Suddenly, candidates were asking "how can I get one?" 

 

This demand was one of the "constants" in the everyday communications, and the

consistency of its appeal inspired us to strategically position the company around the I 🧡 My Job mission.

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The transformation created an opportunity for the brand to craft communications that had broader appeal. The target was nonprofit professionals, yet the audience had the potential to be so much bigger.

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That's the power of a deeply, universal message.